Center for Clean Water and Clean Energy at MIT

identity and branding
Center for Clean Water and Clean Energy at MIT

This logotype utilizes a chemical formula to represent “water” and borrows from Einstein’s abbreviation for the word “energy”. The graphic toolkit for branding uses close-up images of water integrated with typographic formulas representing process.

Center for Clean Water and Clean Energy at MIT
Center for Clean Water and Clean Energy at MIT
Center for Clean Water and Clean Energy at MIT
Center for Clean Water and Clean Energy at MIT